So here’s the 30 second commercial I made for the #RISE campaign for the URI Rams basketball program. Shot during the PC/URI game and edited using Adobe Creative Suite. The atmosphere at that game was electric and got me thinking about how important it is for a basketball program to have rabid and enthusiastic fans. Without those fans in attendance that night, who knows if the game would have been as close as it was? So that’s where the “It Takes You” tagline came from.