Tag: Content marketing

Inbound is Dead, Long Live Inbound

Inbound is Dead, Long Live Inbound

My coffee is being colored by the seemingly non stop ramblings of a paid speaker at a conference in Boston called “Inbound”. (For the uninitiated, inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention.)

Content is king, and we are but its humble servants

Content is king, and we are but its humble servants

“Content marketing is the only marketing left.” –Seth Godin. Content is King!  That’s the rallying cry in marketing today.  Content producers make content revolving around products and services, hope something “goes viral” and reap whatever benefits they can from that.  Companies are shelling out millions of […]