The Internet

Inbound is Dead, Long Live Inbound

Inbound is Dead, Long Live Inbound

My coffee is being colored by the seemingly non stop ramblings of a paid speaker at a conference in Boston called “Inbound”. (For the uninitiated, inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention.)

Pay Me to Stop Discriminating

Pay Me to Stop Discriminating

Money.  We all want it.  And some people have more than others.  I like money.  I don’t love it, it doesn’t drive me but the more money I have the less I have to think about it and I really don’t ever want to think […]

Marketing Madness

Marketing Madness

I work on a website called CoxHub.com and I was responsible for a lot of the creative and social marketing around the Providence College basketball team during their runs in the Big East and non-run in the NCAA Tournament. While Cox Communications no longer has […]

Content is king, and we are but its humble servants

Content is king, and we are but its humble servants

“Content marketing is the only marketing left.” –Seth Godin. Content is King!  That’s the rallying cry in marketing today.  Content producers make content revolving around products and services, hope something “goes viral” and reap whatever benefits they can from that.  Companies are shelling out millions of […]