new york crane collapse

The Commentary of a Crane Falling in Manhattan Might Be the Most New York Think to Ever Happen

A construction crane fell in TriBeca early this morning tragically killing one and seriously injuring two others. The crane took some time to fall and even let out some eery sounding moans before it ultimately crashed onto Worth St.   Two construction workers, Glenn Zito and Chris Andropolis were on the 46th floor of 56 Leonard Street where they noticed the crane swaying.  Zito took out his phone and started recording video of the the crane in the moments leading up to its crash.  Their commentary, filled with dozens of bleeped “Oh Shits” might be the most New York thing to ever happen. Read more


Ludacris Gifs!

Ludacris blessed the internet today with some green screen footage of himself reacting to things.  It is now everyone’s responsibility to make art based off of that.  I’ll start.

Ludacris looooves washing his hands.


Ludacris hates birthdays.


Ludacris is skeptical of Obama’s policies.


Ludacris is not a fan of the occult.


Ludacris does not like ballerina booty.


Ludacris hates it when a Whopper is shot out of his hand.


dunn and cooley

Marketing Madness

I work on a website called and I was responsible for a lot of the creative and social marketing around the Providence College basketball team during their runs in the Big East and non-run in the NCAA Tournament.

While Cox Communications no longer has the rights to Providence College basketball (those now belong to Fox Sports 1), engagement with the fans and the program has never been greater because of a strong push to be more involved in the day to day conversation around the team. Using multiple touch points and mediums, engagement has grown tremendously over the course of the last year, culminating in this month’s activities in New York City and Columbus, Ohio.

Below are some links to the blog posts associated with Marketing Madness.

  1.  Neutral Site
  2.  Enjoy the Moment
  3.  Areas to Watch
  4.  Kris Dunn Highlight Reel
  5.  LaDontae Highlight Reel
  6.  Confidence and Questions
  7.  NCAA bracket response

And here are some of the social media posts associated with the campaign.

Obviously there are bigger companies and fanbases that get more engagement, simply because of the scales they’re dealing with, but the methodology is the same.

Be Prepared
Be Fast
Be Engaged
and try to be the best.