There’s an awful lot of content around events that corporations are pushing out there. And most of it is god awful. Read more
When Sony Pictures decided to greenlight two projects with similar titles, many in the industry thought they were shooting themselves in the foot. Read more
My coffee is being colored by the seemingly non stop ramblings of a paid speaker at a conference in Boston called “Inbound”.
(For the uninitiated, inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention.) Read more
Social media and marketing are multi-billion dollar industries now and its currency is bullshit. Read more
A while back, former Providence College Friars shooting guard Ted Bancroft tweeted that he and center Carson Desrosiers were looking for work after the college basketball season. So, nice guy that I am, I reached out on twitter and got the ball rolling to make a web series with them. After some searching and some eventual filming, here is the result. “Get a Job! with Carson and Ted”. Read more
Money. We all want it. And some people have more than others. I like money. I don’t love it, it doesn’t drive me but the more money I have the less I have to think about it and I really don’t ever want to think about money. Read more
I work on a website called CoxHub.com and I was responsible for a lot of the creative and social marketing around the Providence College basketball team during their runs in the Big East and non-run in the NCAA Tournament.
While Cox Communications no longer has the rights to Providence College basketball (those now belong to Fox Sports 1), engagement with the fans and the program has never been greater because of a strong push to be more involved in the day to day conversation around the team. Using multiple touch points and mediums, engagement has grown tremendously over the course of the last year, culminating in this month’s activities in New York City and Columbus, Ohio.
Below are some links to the blog posts associated with Marketing Madness.
- Neutral Site
- Enjoy the Moment
- Areas to Watch
- Kris Dunn Highlight Reel
- LaDontae Highlight Reel
- Confidence and Questions
- NCAA bracket response
And here are some of the social media posts associated with the campaign.
— Cox Hub (@CoxHub) March 14, 2015
— Cox Hub (@CoxHub) March 15, 2015
— Cox Hub (@CoxHub) March 21, 2015
Obviously there are bigger companies and fanbases that get more engagement, simply because of the scales they’re dealing with, but the methodology is the same.
and try to be the best.
Recently I had the pleasure of visiting the great city of Pittsburgh with my friends at Nuts ’n More. Don’t know Nuts ’n More? Go to their site, buy some of their delicious and nutritious nut butters and then leave a thank you comment on my site. I’ll wait.
You’re back! Good. Well recently I had the great pleasure of tagging along with them as they signed a multi-million dollar deal with GNC with Mark Cuban and the crew of ABC’s Shark Tank. That’s a mouthful. Lots of dollar signs in there. Anyway, I brought my trusty camera and my wits and filmed them over the course of two days and filmed their sense of humor and their excitement leading into one of the most important deals of their lives (so far).
Below are some clips from the video I produced from that trip. A trip I dubbed ‘nsylvania.
Gettin’ a Shine
Rentin’ a Car
Visitin’ Simple Sugars
Meetin’ Mark Cuban
The Full-Ass Video
From Twitter’s (TWTR -900%) video department comes this gem of a video that features people around the world sharing their World Cup experiences around the World Cup using twitter posts and vine videos. The video also also employs a cool technique of environment reactive sprites a la “Little Big Planet” to have little twitter birds dance around the world in Paris, Chicago and even the site of the World Cup, Rio. The thing with Rio is that their most iconic image is Christ on a peak with his arms outstretched over Rio. So seeing those little corporate logos dancing around his body is a little unnerving.
Here is a screencap. Christ: He Died for Our Tweets